Maps are typically tools of the powerful, created by governments or large corporations to reflect and reinforce the status quo. This talk is an exploration of how new kinds of cartography can challenge the entrenched politics of mainstream mapping. By combining historical research on the history of data maps with Rankin’s own work as a cartographer over the last twenty years, it argues that contemporary cartography should be guided not just by new data or new technology, but by a new set of values.